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Insights & Guides

Practical, plain-English guides to buying, selling, and structuring businesses in Thailand.

How to Buy a Business in Thailand as a Foreigner
Buyer's Guide9 min read

How to Buy a Business in Thailand as a Foreigner

Eight years in and I've watched more farangs lose money starting from scratch than buying something that already works. Here's how buying a business in Thailand as a foreigner actually goes. The 49% question, the fake revenue, and the deals worth chasing.

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How to Start a Business in Thailand as a Foreigner (And When to Just Buy One Instead)
Founder's Guide9 min read

How to Start a Business in Thailand as a Foreigner (And When to Just Buy One Instead)

Everyone Googles how to start a business in Thailand as a foreigner. Fewer ask whether they should. After eight years and watching a lot of dream cafés die, here's the honest version. The capital, the four-staff rule, and the businesses that actually survive.

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Foreign Ownership in Thailand: What You Can Actually Own
Legal & Structure8 min read

Foreign Ownership in Thailand: What You Can Actually Own

Foreign ownership in Thailand isn't the brick wall the forums make it out to be, but the nominee shortcut everyone whispers about will burn you. A plain-English, opinionated breakdown of the structures that actually hold up.

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Thailand's Digital Economy Is Booming. Here's How a Foreigner Actually Gets In
Market Intelligence13 min read

Thailand's Digital Economy Is Booming. Here's How a Foreigner Actually Gets In

Thailand's digital economy already hit 23.9% of GDP in 2024, and foreign money is pouring in. But the gap between that headline and your own profit-and-loss is where farangs get wiped out. Here's the operator's take on buying an online business here without torching your savings.

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The Tourism Rebound Is Real. Most Foreigners Chasing It Will Still Lose Money
Market Intelligence13 min read

The Tourism Rebound Is Real. Most Foreigners Chasing It Will Still Lose Money

Thailand pulled in 35.54 million foreign tourists in 2024 and the money is flowing again. That's real. But the rebound is also exactly why so many farangs are about to overpay for a bar that dies every August. Here's how to buy into the tourism boom without becoming a cautionary tale.

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The EEC Playbook: How a Foreigner Should Actually Invest in Thailand's Eastern Economic Corridor
Market Intelligence13 min read

The EEC Playbook: How a Foreigner Should Actually Invest in Thailand's Eastern Economic Corridor

The Eastern Economic Corridor is the biggest industrial bet Thailand has made in a generation, and for once the money showed up. Here is where it is a real opportunity for a foreigner, where it quietly drains hopeful expats, and why the winners tie themselves to BOI promotion instead of chasing a beach-bar dream.

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Thailand's Wellness Boom Is Real. Most Wellness Businesses For Sale Are Not.
Market Intelligence13 min read

Thailand's Wellness Boom Is Real. Most Wellness Businesses For Sale Are Not.

Wellness is the fastest-growing sector in Thailand, worth 42.7 billion USD in 2024, and the growth is real. But most "wellness" listings are lifestyle dreams with no numbers behind them. Here is how to buy the ones that actually make money, and how to own them legally.

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The Remote Work Wave Is Real Money. Here's the Business You Actually Buy to Catch It
Market Intelligence13 min read

The Remote Work Wave Is Real Money. Here's the Business You Actually Buy to Catch It

Thailand's visa reforms turned a trickle of nomads into a standing population of foreigners who spend in English. I have spent eight years watching people build the wrong business to serve them. Here is what actually works, and what will quietly bleed you dry.

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The Foreign Business Act Is Finally Being Reformed. Don't Bet Your Business On It.
Legal & Structure13 min read

The Foreign Business Act Is Finally Being Reformed. Don't Bet Your Business On It.

Thailand is loosening the Foreign Business Act for the first time in 25 years, and the direction is genuinely good news. But I've watched too many people wait for a law that isn't finished yet. Own legally today through BOI, the Amity Treaty, or a real Thai partnership, and let the reform be a bonus.

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Buy a Business in Bangkok: What I Wish Someone Had Told Me Before I Signed
Regional Guide11 min read

Buy a Business in Bangkok: What I Wish Someone Had Told Me Before I Signed

Bangkok is the best city in Thailand to buy a cash-flowing agency, service firm, or F&B spot, and the worst place to chase a lazy lifestyle dream on a Thonglor lease. After eight years and a couple of my own deals here, here is where the money actually is, what the 49 percent rule really means, and why nominee shareholders will end your Thai chapter fast.

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How to Buy a Business in Phuket as a Foreigner Without Torching Your Money
Regional Guide11 min read

How to Buy a Business in Phuket as a Foreigner Without Torching Your Money

Phuket is the best island in Thailand for a revenue-proven hospitality or villa business, and the fastest place for foreigners to lose money on a seasonal dream bar. Here is how to buy proven cash flow instead, verify a hotel's real booking history, and avoid the lease clause that kills the deal.

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How to Buy a Business in Chiang Mai as a Foreigner (Without Opening the Fourth Identical Nimman Cafe)
Regional Guide11 min read

How to Buy a Business in Chiang Mai as a Foreigner (Without Opening the Fourth Identical Nimman Cafe)

Chiang Mai is the best base in Thailand for an online or service business, or a cafe with a real member base, because rents are a fraction of Bangkok and Phuket and the resident crowd stays all year. Here is how to buy a business in Chiang Mai as a foreigner without hitting the four-staff wall or opening the fourth identical smoothie shop on Nimman.

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Buy a Business in Pattaya: How to Find Cash Flow Instead of a Ghost Bar
Regional Guide11 min read

Buy a Business in Pattaya: How to Find Cash Flow Instead of a Ghost Bar

Pattaya is underrated for a cash-flowing hospitality or F&B business because it has tourists and a growing Eastern Economic Corridor workforce, so the revenue is less seasonal than an island. But it is also full of ghost bars that reopen under new farang ownership every 14 months. Here is how to buy the proven year-round business and skip the fuse.

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Buying a Business in Koh Samui: Buy the Booking Calendar, Not the Dream
Regional Guide11 min read

Buying a Business in Koh Samui: Buy the Booking Calendar, Not the Dream

Koh Samui is the best island in Thailand for a premium, cash-flowing small business, and the worst place to build an underfunded passion retreat. Here is how I would buy a boutique resort, wellness studio, or villa book on Samui, and why the lease and the occupancy numbers decide everything. Buy proven repeat guests, verify the lease hard, and never touch a nominee structure.

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BOI, LTR, and the Rest: How a Foreigner Actually Uses Thailand's Investment Machine
Government & Incentives12 min read

BOI, LTR, and the Rest: How a Foreigner Actually Uses Thailand's Investment Machine

Thailand hands foreigners a real set of tools to own and run a business here legally, and almost nobody uses them right. Here is how BOI promotion, the LTR and SMART visas, the Eastern Economic Corridor, and DEPA grants actually fit together, and why BOI beats every nominee shortcut you will hear about in a Facebook group.

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What's a Thai Business Actually Worth? How to Value One Before You Overpay
Buyer's Guide12 min read

What's a Thai Business Actually Worth? How to Value One Before You Overpay

Almost every asking price I've seen in Thailand is net profit times a real multiple, plus a made-up number for the seller's feelings. Here's how to value a business in Thailand, what multiple to actually pay, and why key money is the trap that quietly doubles your bill.

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